Viking, the luxury cruise line, has announced record-breaking sales for January 2023, the most successful month of bookings in the company’s history. During this period, Viking experienced 18 of its top 20 booking days, including the strongest single day in its 25-year history. Europe remains a top destination for Viking guests across its river and ocean ships, with some itineraries nearly sold out for the 2023 season. Viking’s most popular European river itineraries include the Rhine Getaway, Romantic Danube, Grand European Tour, and Paris & the Heart of Normandy. To meet the high demand, Viking has opened early 2025 sailing dates on select ocean itineraries, including the Iconic Western Mediterranean, Empires of the Mediterranean, and Viking Homelands.
Viking has consistently maintained its commitment to developing travel experiences for “The Thinking Person,” setting them apart from other cruise lines. Chairman Torstein Hagen said, “We are pleased that our approach to destination-focused voyages continues to resonate with curious travellers, and we look forward to welcoming even more guests on board around the world in the years to come.”
Viking has grown significantly since 2020, welcoming 15 new ships to its fleet, including Polar Class expedition vessels and new purpose-built vessels on the Mekong, Nile and Mississippi rivers, and two new identical ocean ships. As the company enters its 25th year, its record-breaking sales prove that it has gained a loyal following, with travellers seeking unique and enriching travel experiences.
The COVID-19 pandemic has made people appreciate travel more, and Viking has remained committed to ensuring guests’ safety while delivering a high-quality experience. In response to the strong demand for voyages to Antarctica and the Great Lakes, the company has continued its second season of Viking Expeditions.
Viking’s success serves as a reminder that there is still a desire for travel experiences that offer something more than a standard vacation. As the world continues to reopen, Viking’s record-breaking sales are a testament to the value of creating immersive, enriching travel experiences.
As the travel industry recovers from the pandemic’s impact, there is a call to action for other cruise lines and travel companies to prioritize experiences that provide meaningful connections with destinations and cultures. In doing so, the industry can rebuild and create a more sustainable and responsible future for travel.
In conclusion, Viking’s record-breaking sales demonstrate the value of creating immersive, enriching travel experiences. As the world reopens, the industry must prioritize destination-focused voyages that offer travellers meaningful connections with destinations and cultures. This will enable the industry to rebuild and create a more sustainable and responsible future for travel.
WRITTEN BY: ANNE KEAM