After selling HELM to Borrow a Boat in June 2021, founders Peter Harrison-Hill and Simon Morgan have re-acquired the international yacht charter brokerage. The transaction was led by the specialist business advisory firm FRP.
After the sale, Harrison-Hill and Morgan remained with the company, working to drive the brand and broader business forward. The agreement provided HELM stability during a turbulent macroeconomic climate after the COVID-19 pandemic.
Since 2021, HELM has experienced significant growth, delivering almost 700 booked charters in 2022 alone and is on course to surpass 1,000 charters for summer 2023. The brand is advancing intensely, building solid relationships with clients and selected fleet operators worldwide.
HELM’s proven scalable business model and clear brand identity resonate well with their audience. Their knowledgeable key personnel are passionate about delivering bespoke yacht charters tailored to each group, focusing on placing customers’ needs first for long-term success.
Simon Morgan states, “We are excited for the future and are aiming for even more sustainable growth in 2023. We’ve seen really high demand lately, and after posting record bookings in FY2022 and Q1 2023, we are very excited about what the future holds for HELM and all of our customers. We have a great team, a product that resonates well, market-leading technology, and we’re getting ready for our busiest summer yet!”
Harrison-Hill and Morgan will resume the day-to-day running of their flagship brand, with existing charters remaining unaffected. The brand’s emphasis on transparency and delivering fantastic yachting holidays ensure their client’s satisfaction and loyalty.
HELM’s re-acquisition by its founders highlights the success of the brand’s business model and the continued growth potential in the luxury yacht charter industry.
WRITTEN BY: STEPHEN MORTON