Renowned journalist and media personality Melissa Doyle, known for her television, radio, and authorship roles, has embarked on an exciting journey as Avalon Waterways’ Australian ambassador. This prestigious partnership aligns her with the luxury river cruising brand, a proud member of the Globus family of brands.
Melissa’s maiden voyage with Avalon Waterways took place in 2022 as she explored the tranquil waters of the Danube. Describing her journey as an experience filled with serenity, she expressed her delight in “floating” along one of the world’s most iconic rivers while being treated to delicious cuisine, engaging excursions, and an attentive crew. Her positive experiences and social media sharings naturally segued into her appointment as the Australian ambassador for Avalon Waterways.
Melissa’s first-ever river cruise with Avalon Waterways was, in her words, an eye-opening experience. She appreciated everything from the meticulous attention to detail of the crew, the Panorama Suites with their stunning vistas, to the diverse onshore adventures. “I was transported. It was a travel experience to remember. I’m very excited to be an official ambassador for the brand and look forward to the partnership to come – I’ll be setting sail again soon!” she exclaimed.
Gai Tyrrell, Managing Director of Asia Pacific for the Globus family of brands, expressed her excitement at Melissa’s appointment. “Melissa is one of the best-known and most trusted faces in Australian media, and we are delighted to share Avalon Waterways’ stories with Mel’s audience, as she truly embodies Avalon Waterways’ relaxed luxury values,” Tyrrell stated.
As part of her ambassadorship, Melissa will be a proponent for Avalon Waterways’ elevated cruising brand. She will return to the cruise to explore more of the portfolio firsthand and represent Avalon Waterways at various events.
Avalon Waterways and Melissa share mutual values, with both parties actively engaged in charity work. Melissa is also an ambassador for Audi Australia and advocates for several charities, including Make-A-Wish Australia and World Vision. Avalon Waterways, too, supports philanthropic endeavours through its Lighthouse Project.
This noteworthy partnership between Melissa Doyle and Avalon Waterways marks a milestone for the luxury river cruising brand, heralding the embarkation of many new voyages on the horizon.