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HomeCruise NewsBoundless Luxury: Silversea’s Exclusive Groups Program

Boundless Luxury: Silversea’s Exclusive Groups Program

Silversea has designed two defined group types and a bespoke groups program providing competitive benefits for travel partners and their clients. From birthdays and multi-generational trips to reunions and special interest gatherings, Silversea provides an unsurpassed luxury travel experience with a difference.

Steve Richards, Director of Sales Australia and New Zealand said, “We are constantly working to find ways to reward our valued travel partners for their devotion to the Silversea product. Our re-vamped Groups Program provides the tools for our travel partners to further engage with their clients in new and meaningful ways, with an unparalleled value offering that may be instrumental in securing those larger bookings.”

He continued, “We are proud that this is, without a doubt, one of the best and easiest groups programs in the travel industry. The key benefits for agents are; no deposits or money down, 90-day price protection, no expiration dates and a 5% bonus commission for groups made more than 12 months in advance. It is simple to set up and manage and is a great revenue-driving opportunity for travel agents, especially those currently time-poor”.

The first group type is the Affinity Group Program, and the second is the Promotional Group Program. Please find the distinctions of each group type below.

Affinity Group Program

Travel partners will enjoy the benefits of the Affinity Group Program when they book 6 suites or more for a group travelling on the same voyage, enabling them to offer unparalleled value upfront.

Benefits include:

  • An upfront saving of up to 15%, combinable with Silversea’s Door to Door, Port to Port, and Combination Fares

  • Up to US$300 shipboard credit per suite

  • 90 days of price protection

  • No upfront deposit for group creation

  • Group receives advanced access to specialty dining reservations

  • Silversea’s dedicated in-house groups’ team is just a call away and can cater to special group requests

  • A complimentary cocktail party, upon request

  • Silversea Cruises Fare Guarantee which applies to Door-to-Door and Combination Fares

  • 15% Commission on Advantage Status Sailings

Promotional Group Program

The ‘Promotional Group’ program has been designed for travel partners looking to increase their earnings, generate a dedicated marketing campaign with more shelf life, or package up a particular sailing with their USPs.

Benefits include:

  • 90 days of price protection

  • 5% bonus commission on group bookings held at least 12 months before departure

  • 15% minimum Base Commission on all Advantage Status Sailings

  • No deposits are required for group creation

  • TC ratios as low as 1 in every 9 berths booked

  • Up to US$300 shipboard credit per suite

  • Silversea Cruises Fare Guarantee, which applies to Door-to-Door and Combination Fares

  • Advanced access to specialty dining, cocktail parties, and special requests can be supplied upon request where required *Note: Commissions are capped at a maximum of 20% with all bonuses

Silverseas’s in-house group team is available to help travel partners strive for success with these unparalleled incentives.



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